Can you smell it in the air? It’s that time of year again, the pre-pre holiday sales rush from our friends at Apple. Steve Jobs addressed a crowd of hundreds at the Moscone Center, the place where just a few months ago he introduced us to the wonderful world of iPhone.

These events are very near and dear to me because they spark an excitement rivaled only by Christmas morning circa 1984 when Optimus Prime lay waiting patiently under the tree for me.

Yes, that’s right folks, it’s quite serious. And today Apple did not disappoint, for they announced a complete overhaul of their best-selling iPod line-up. From the stylishly small iPod Shuffle to the iPhone-esque iPod Touch, the upcoming holiday season looks ripe for another Apple stock surge.

The new iPod family is a handsome one. They can be seen this holiday season sporting new exteriors, vibrant colors and shapes as well as one showing off a 3.5″ touch screen that makes even the fiercest Zune evangelist a little green with envy.

I don’t mind the cut in price, it’s been determined that the iPhone doesn’t cost $599 to make.

However, niceties aside, I do have one issue with Steve’s keynote and it involves the updated pricing of the iPhone. Apparently, they’re selling well enough to justify a $200 price cut. I don’t mind the cut in price, it’s been determined that the iPhone doesn’t cost $599 to make.

But I think it’s a little shifty to drop the price that much only a few months after its initial launch date. Don’t get me wrong, I have loved every overpriced minute of my iPhone and was glad to stand in line, but it seems a little underhanded to trim prices so early and I can see how it would make a few folks angry.

All in all, I feel like the keynote was very strong. But don’t take our word for it. Check out the keynote for yourself as well as some of the wonderful new ideas Apple has been working on including the addition of the iTunes Wi-Fi Music Store and the highly anticipated addition of ringtones to the iPhone and iPod Touch. What a day to be a consumer!

UPDATE: It would appear that Apple has received it’s fair share of flack from existing iPhone users over the $200 price drop. They’ve responded and offered every customer a $100 in-store rebate on any Apple product. Hopefully this will alleviate some of the sting originally felt when the new price was announced.